introducing the 01
FUNCTIONAL. FITNESS. FOOTWEAR.
Everything that's necessary. Nothing that isn’t.
DO MORE WITH LESS
features +
-
WHEN WILL PRE-ORDERS SHIP?
Pre-orders will ship immediately after fulfillment of our Kickstarter backers, around late spring or early summer next year, and credit cards will be charged no later than December 31.
-
DUAL-DENSITY MIDSOLE + 6MM SQUAT WEDGE
Stability and power transfer under weight without sacrificing comfort for gymnastic & bodyweight movements.
-
BALLISTIC NYLON UPPER
Able to withstand mongths of burpees, snatches, rope climbs, and flips of that gross tire collecting water out back.
-
DIAMOND PLATE RUBBER OUTSOLE
Durable grip on any surface. From the platform, to rope climbs, to the occasional trail run … we’ve got you covered.
-
UNISEX SIZING & COLORS
You do you.
faq +
-
HOW IS THE 01 SO AFFORDABLE?
Functional equals minimal. Minimal equals affordable. There is absolutely no reason a shoe made to do simple tasks like run fast, lift heavy, and help you breath hard needs to cost $130.
-
WHY 6mm of HEEL DROP?
It all came down to feel. We prototyped every thing from 0mm to 8mm, and once we were in the 6mm version the shoes felt precisely how a proper training shoe should feel - connected to the floor with just a bit of lift for squatting and olympic lifting.
-
WHY UNISEX SIZES?
It’s a dirty little secret in the footwear industry that a lot of shoes passed off as men’s or women’s versions of the same model are actually the exact same shoe. They’re built on the same foot shape with the same materials & patterns. The difference is simply a matter of adding or subtracting 1.5 sizes between the two. For example, a women’s 10 equals a men’s 8.5. We’re just up front about it.
-
WHY UNISEX COLORS?
Because we believe there's no such thing as men's and women's colors.
reviews +
-
AS MANY REVIEWS AS POSSIBLE
“These are one of the best training shoes that I have used.”
“The 01’s are an ode to our training, it’s everything you need and nothing else…”
YouTube Review
Blog Review
-
OBESE TO BEAST
“From all the workouts I’ve done with them, they’ve handled everything I’ve thrown at them...”
YouTube Review
